Growth Manager

Core Objective :

To own sustainable user and revenue growth across paid & organic channels, marketplace performance (Amazon, Nykaa), website conversion, retention & lifecycle programs. You’ll design experiments, run campaigns, and directly execute or coordinate across product, creative and ops to scale what works.

This is a high-impact role - you will be the driver between marketing ideas and measurable growth.

This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities :

Acquisition & Paid Channels

Build, run and scale paid acquisition across Meta / Instagram / Facebook, Google.

Own campaign strategy, audience segmentation, creative testing & optimization for ROAS / CAC.

Manage marketplace advertising :

Amazon Ads (Sponsored Products, Sponsored Brands, DSP)

and

Nykaa Ads

(brand storefront promos, sponsored listings), including bid strategy, backend feed optimisation and ACoS / ROAS tracking.

Build profitable funnels for influencer-driven traffic and UGC amplification.

Marketplace & Retail Growth

Manage product listings, A+ content, backend SEO, pricing experiments, and promotional blitzes on Amazon & Nykaa.

Coordinate with marketplace account managers and troubleshoot listing / operational issues.

Run detail-page experiments (content, images, bullets) to improve conversion and organic rank.

Conversion Rate Optimisation (CRO)

Own website PDP, checkout and landing page optimisation - run A / B tests, heatmaps and user behaviour analysis to lift conversion.

Improve site speed, mobile-first UX and reduce cart abandonment.

Retention & Lifecycle

Build and optimise onboarding, replenishment, win-back and VIP flows via Email, SMS and WhatsApp (Interakt / post-purchase flows).

Increase repurchase rate and customer LTV via subscription pilots, bundles and personalized messaging.

Experimentation & Analytics

Design, prioritise and run growth experiments (hypothesis → test → learn → scale).

Maintain growth ledger : experiments, results, learnings and next steps.

Own dashboards and weekly reporting for CAC, LTV, ROAS, conversion funnels, cohort analysis and channel-level performance.

Partnerships & Ops

Identify and close strategic partnerships / retail pilots.

Coordinate promo execution with ops, inventory and creative teams to ensure no stockout during campaigns.

Support influencer & affiliate strategy with guidelines for paid reuse and tracking.

Team & Process

Work cross-functionally with Creative, Performance, Ops, Founder and external agencies.

Build repeatable playbooks for campaign setup, creative briefs, marketplace launches and postmortems.

Mentor / junior hires (and manage external agency deliverables).

Work Experience :

Excellent communication, ownership mindset and bias for action.

3–6 years experience in growth / marketing for D2C, e-commerce or marketplaces.

Hands-on with paid media : Meta Ads Manager, Google Ads, TikTok Ads.

Practical experience with Amazon Ads and Nykaa / marketplace advertising management.

Strong analytics skills : GA4; comfortable with spreadsheets and cohort analysis.

Experience with email & lifecycle platforms

CRO experience

Strong project management - can run cross-functional launches end-to-end.