Head of Digital Marketing

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive lead generation, user acquisition, and brand awareness.
• Manage and optimize performance marketing campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Oversee content marketing , including blogs, SEO, email marketing, and social media campaigns to increase engagement and inbound leads.
• Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
• Analyze marketing performance data, generate insights, and present actionable reports to leadership.
• Manage marketing budgets and ensure efficient ROI-driven spending.
• Lead and mentor a small marketing team or coordinate with agencies / freelancers to execute campaigns effectively.
• Drive employer branding and B2B lead generation initiatives tailored for recruitment and staffing audiences.
• Stay updated with digital marketing trends, recruitment technology, and competitive strategies.

Requirements

Preferred Qualifications

What We Offer

Skills Required

Social Media Marketing, Email Campaigns, Digital Marketing, Hubspot, Content Marketing, Google Analytics, Sem, Performance Marketing, Seo