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Digital Marketing Manager

Digital Marketing Manager

AppinventivNoida, Uttar Pradesh, India
2 days ago
Job description

Key Responsibilities :

  • Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
  • Manage SEO, SEM, and content marketing to improve website traffic and conversion rates.
  • Work closely with design and content teams to create high-performing ad creatives and landing pages.
  • Analyze campaign data, optimize ROI, and report on KPIs like CPL, CTR, CAC, and MQLs.
  • Oversee marketing automation workflows (HubSpot, Zoho, or similar tools).
  • Lead Appinventiv’s online presence across web and social media, ensuring consistent brand tone and storytelling.
  • Collaborate with sales and business teams for performance campaigns and retargeting initiatives.

Requirements :

  • Strong knowledge of paid campaigns, analytics, and funnel optimization.
  • Familiarity with tools like Google Analytics, Tag Manager, Search Console, SEMrush, HubSpot, etc.
  • Excellent communication and project management skills.

    • Goal : Generate qualified leads and strengthen Appinventiv’s digital footprint across global markets.

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    Digital Marketing Manager • Noida, Uttar Pradesh, India