Sales Manager - General Trade - FMCG
A&A EnterprisesMadurai, India4 days ago
Job descriptionManage and nurture strong relationships with distributors, wholesalers, and key retailers to ensure effective market penetration and smooth supply chain operations. Develop & Plan the Annual Business Target / KPIs for Direct Reportees & ensure achievement Sales Planning Process - Monthly / Quarterly / Channel wise / Market wise. Ensure high degree of forecast accuracy. Plan and execute BTL activities such as in-store promotions, events, sampling, and merchandising programs to drive brand awareness and consumer engagement at the ground level. Manage visibility budgets and coordinate with external vendors and agencies for the timely execution of all signage, promotional elements, and display drives. Develop & Execute Sales & Distribution Strategies which is Channel specific / Market specific Establish a complete Route-to-Market / ensure optimal Numeric Distribution & Weighted Distribution in all potential outlets / channels New Product launch in line with Planned Sales & Distribution objectives Implementation of all BTL activities & leverage ATL support to drive Pre-Defined Sales Objectives. Plan and execute the effective launch of new products in the market, ensuring availability, visibility, and promotional support in key channels.
(ref : iimjobs.com)
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General Manager Sales • Madurai, India
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