Senior Digital Campaign Specialist

Company Description

Meenakshi Sundararajan Engineering College (MSEC) was established by the IIET Society in 2001 and is a part of the prestigious KRS Group of Institutions. Known for its quality education and strict discipline, MSEC has consistently performed well in both academics and co-curricular activities. The institution is committed to developing itself into a "Centre of Excellence" in engineering education, focusing on ethical values and preparing students to face industry and national challenges. The KRS Campus also includes renowned establishments such as the Indian Institute of Engineering Technology and Meenakshi College for Women.

Role Description

This is a full-time on-site role for a Senior Digital Campaign Specialist located in Chennai. The Senior Digital Campaign Specialist will be responsible for planning, executing, and managing digital marketing campaigns. Daily tasks include campaign management, analyzing performance metrics, optimizing campaigns for better results, managing projects related to digital marketing, and ensuring effective communication within the team and with stakeholders. The role requires a proactive approach to enhance the digital presence and achieve marketing goals.

Qualifications

Experience in Campaign Management and handling various Campaigns

Strong Communication and Analytical Skills

Proficiency in Project Management skills

Ability to work effectively in a team and manage multiple tasks

Proven track record of successful digital marketing campaigns

Relevant experience in digital marketing or related field

Bachelor's degree in Marketing, Business, Communications, or related field

Job Title :

Senior Digital Campaign Specialist

Key Responsibilities Campaign Strategy & Execution

Develop and implement data-driven campaign strategies across platforms (Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic).

Design, launch, and manage lead-generation campaigns with a strong focus on ROI and efficiency.

Ensure budget allocation across platforms aligns with business priorities and performance outcomes.

Budget Optimization & Spend Efficiency

Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions.

Optimize bidding strategies (CPC, CPA, CPL, ROAS-focused) and reallocate budgets based on performance.

Identify underperforming channels / ads and implement corrective measures to improve ROI.

Forecast and report on campaign spends, ensuring transparency and accuracy in cost management.

Performance Optimization

Conduct rigorous A / B testing for creatives, audiences, landing pages, and bidding models.

Implement advanced targeting, retargeting, and segmentation strategies to drive lead quality.

Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency.

Analytics & Reporting

Track and analyze KPIs (CPL, CPA, CTR, ROAS, lead quality) using Google Analytics, Data Studio, and platform dashboards.

Provide detailed reports with actionable insights and recommendations to improve spend efficiency.

Apply attribution models to understand and optimize multi-touch campaign performance.

Cross-Functional Collaboration

Partner with sales and CRM teams to align lead-generation goals with business objectives.

Work with creative and content teams to deliver high-performing ad assets.

Collaborate with marketing leadership on forecasting and budget planning.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

5+ years of proven hands-on experience

managing and optimizing multi-channel digital campaigns.

Demonstrated success in managing

large campaign budgets

while reducing CPL and maximizing ROI.

Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.

Strong analytical skills with proficiency in GA4, Tag Manager, Looker Studio, or equivalent tools.

Deep understanding of bidding strategies (CPC, CPA, CPM, ROAS) and budget pacing.

Excellent communication skills to present insights and recommendations to stakeholders.