Digital Marketing Manager

Are you ready to take the next leap in your career? If you are looking for an opportunity to create an impact using your knowledge & creativity with the objective of maximizing company performance, then we may have just the right opening for you.

Our mindset :

We are business minded – identifying opportunities to improve performance and developing solutions, tools and processes that will steer our business towards long-term success, while ensuring high quality in everything we do.

We strive for continuous innovation and strong cross-functional collaboration, because working in an everchanging industry requires us to think and act fast. We take responsibility for growing our people and particularly take pride in ensuring strong ties between leaders, managers and colleagues.

Working in BESTSELLER, no two days are ever the same, and new challenges and opportunities are always awaiting us.

The Role :

The purpose of the role is to formulate overall marketing plan and budget for online business as per the strategic business objectives.

Key Responsibilities :

Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization – while maintaining consistency in brand tonality.

Solely manage agency, partner, network and vendor relations on behalf of the organization for the captive online business

To work with brand marketing to make sure the materials are delivered as per specs and timelines and with agencies for monitoring and campaign effectiveness

Can evaluate Pre and Post media campaigns and derive actionable learnings

Drive Media and sponsorship innovations

Understands media campaign management across Meta, Google and affiliate networks.

Create influencer content tailored towards driving revenue

Partner with brand marketing to Create promotions to increase traffic online

Drive Performance Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Consumer Experience tools. Formulate overall digital marketing plan and budget as per the strategic business objectives

Drive content creation for all brand websites- emailers / sms / product descriptions etc

Drive customer engagement / enhancement tools on all brand websites

Drive agency and other partners / vendors to deliver campaign materials

Work with partners to deliver on the assets available for brand marketing and coordinate with partners to check the execution of the deliverables and assets

Should be able to understand Consumer research both on the qualitative and quantitative side

Desired Personality :

Good communication skills – verbal as well written

Must have a process-driven approach

Must be proactive and a go-getter

Eligibility Criteria :

Should have 5-8 years of experience preferably in online domain

Must be a Graduate / Postgraduate from recognized university