Adsparkx - Senior Media Analyst - Search Arbitrage Segment

About Adsparkx

Adsparkx is a leading Global Performance Marketing Agency headquartered in India.

We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions.

We are innovators, hustlers and ad- tech moguls / experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers / brands.

Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones.

We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US.

We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying.

We have helped navigate over 200 brands to success.

Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc.

If you wish to change the game of your brand, visit us here- https : / / adsparkx.com /

Job Location : Sector 66, Gurugram, Haryana

Employment Type : Full Time

Experience Required : 7-10 years

The objective of this role is : To develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites.

This role focuses on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency.

Key Responsibilities

• Campaign Development and Management : Design, launch, and manage Facebook ad campaigns tailored for search arbitrage.
• Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement.
• Performance Analysis and Reporting : Monitor campaign performance metrics (CTR, CPC, ROI).
• Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments.
• Cost Management and ROI Optimization : Strategically manage budgets to achieve high ROAS.
• Reduce CPC while maintaining traffic volume and quality.
• Audience Research and Segmentation : Identify high-value target audiences using Facebook's advanced targeting features.
• Test and refine audience segments based on performance.
• A / B Testing : Run experiments with different ad creative, placements, and targeting strategies.
• Implement insights to refine campaigns for better outcomes.
• Trend Monitoring and Competitor Analysis : Stay updated with the latest Facebook ad trends and search arbitrage practices.
• Analyze competitor strategies to identify opportunities.

Requirements And Skills

Technical Skills

Analytical Skills

Creative Skills

Strategic Skills

(ref : iimjobs.com)