Senior Growth Manager

Responsibilities :

A. Customer Engagement :

• Work on initiatives / levers to increase the traffic on bank's channels (mobile / net) with an objective to increase conversion from target bases new and drive adoption among the new / existing consumers.
• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
• Improve conversion funnel continuously by driving optimization of digital journey
• Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
• Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.

B. Product Enhancement

• Be the voice- of customer in shaping the new set of features / products that the bank should launch
• Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
• Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
• Co-create new and optimize existing cross-sell and upsell user journeys with Digital Product Managers
• Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Work Experience :

• 6+ years of relevant experience in growth / product marketing for a digital business / apps
• Customer centric mindset and eye for detail is a must
• Prior experience of working on campaign management tools such as MOengage, Clevertap, Google Analytics, Adobe etc. and marketing tools like Firebase, Apps flyer required
• Prior experience of executing D2C campaigns and content strategy
• Experience in managing digital portfolio for a bank / fintech / NBFC is a plus

Skills Required

Cross Selling, Google Analytics, Firebase