SEO Executive (FMCG Background)

Roles & Responsibilities :

• Keyword Research : Conduct thorough keyword research to identify opportunities for improving organic search rankings.
• On-Page SEO : Optimize website content, meta tags, headings, and URLs for improved search engine visibility.
• Off-Page SEO : Develop and execute off-page SEO strategies, including link-building, to enhance domain authority.
• Technical SEO : Conduct website audits to identify technical issues affecting search engine rankings and collaborate with the development team to implement fixes.
• Content Optimization : Collaborate with content creators to ensure that website content is SEO-friendly and aligns with keyword strategies.
• Competitor Analysis : Monitor and analyze competitor websites and SEO strategies to identify opportunities for improvement.
• Performance Tracking : Use SEO tools and analytics platforms to track and report on key performance metrics, such as organic traffic, rankings, and click-through rates.
• Algorithm Updates : Stay updated with search engine algorithm changes and adapt SEO strategies accordingly.
• SEO Reporting : Generate regular reports on SEO performance and provide insights and recommendations for improvement to the marketing team.

Skills & Qualifications :

Skills Required

Analytical Skills, Seo Tools, Keyword Research, Content Optimization, Competitor Analysis, Off-Page SEO, Performance Tracking, Google Analytics, Seo, Google Search Console