Senior Executive Ad Operations, Brand Business

We are looking for a Senior Executive – Ad Operations, Brand Business to join our growing team. The role involves end-to-end campaign management with a focus on seamless execution and optimization. The ideal candidate should possess comprehensive knowledge in managing both Programmatic campaigns and Direct IO-based campaigns , ensuring maximum efficiency and performance. This is a great opportunity to work on impactful brand campaigns in a fast-paced, collaborative environment.

What You'll Do

• Campaign Trafficking & Setup : Set up and launch programmatic display, video, native, and audio campaigns in various DSPs (e.g., DV360, The Trade Desk, Amazon DSP). Ensure accurate targeting, pacing, and budgeting configurations.
• Tag & Pixel Implementation :
• Generate and troubleshoot third-party tracking tags (e.g., Floodlight, IAS, MOAT, etc.). Coordinate with clients and developers to implement and validate conversion pixels.
• Campaign Optimization : Monitor campaign delivery, pacing, and performance KPIs (e.g., CTR, VCR, CPA, ROAS). Recommend and execute optimizations (bid adjustments, frequency caps, audience refinements, etc.).
• QA & Troubleshooting : Conduct pre-launch QA to ensure proper creative formatting, tracking functionality, and campaign targeting. Identify and resolve technical issues related to delivery, tracking discrepancies, or inventory.
• Reporting & Analysis : Generate periodic campaign performance reports using platform dashboards or BI tools. Provide insights and recommendations based on performance trends.
• Process Improvement : Collaborate with cross-functional teams (sales, strategy, data, creative) to streamline workflows and improve operational efficiency. Assist in creating documentation, checklists, and SOPs.

Who You Are

Why You'll Love It

Skills Required

nielsen, Cpa, Dv360, Excel, campaign optimization, Ias