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Specialist - Marketing
Mahindra LogisticsMumbai, Maharashtra, India7 hours ago
Job descriptionConduct thorough market research to identify customer needs, market trends and competitive landscape, providing insights to inform product development decisions. Collaborate with cross-functional teams to define product specifications, including design, features, and performance criteria. Create and manage project timelines, ensuring critical milestones are met throughout the product development lifecycle. Coordinate prototype development, testing and validation, collecting and analysing data to inform product refinements. Conduct product analysis, user testing and gather feedback to evaluate product usability, functionality and overall customer experience. Coordinate with marketing teams to develop product launch strategies, including pricing, positioning and promotional activities. Monitor post-launch product performance, gathering customer feedback and implementing improvements based on market insights. Stay updated on industry trends, emerging technologies and advancements in product development methodologies to enhance product offerings.
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Marketing Specialist • Mumbai, Maharashtra, India
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