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Product Lifecycle Manager - Compressors

Product Lifecycle Manager - Compressors

ELGI EQUIPMENTS LIMITEDBengaluru, Republic Of India, IN
3 days ago
Job description

A) Role Name :

Product Manager - Global Product Management (Compressors)

B) Role Description

  • Create a global product roadmap for Oil Free Portable air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.
  • Initiate and drive product development based on product strategy and new opportunities identified.
  • Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGi’s products in the market.
  • Be the global expert for products that are assigned to manage

C) Responsibilities

  • Opportunity Management
  • Perform market study, application study, and competition benchmarking;
  • utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities.

  • Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team
  • 2. Product Initiation & Development

  • Develop a product roadmap to initiate new products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio.
  • Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications.
  • Determine target product positioning and pricing.
  • Prioritize products based on business objectives.
  • Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development
  • 3. Product Launch

  • Work closely with PDO to ensure availability of technical documents, product specifications, GA & Electrical Drawings, and O&M manual for the new product launches.
  • Prepare sales documents;
  • catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business.

  • Prepare training content and sales collaterals for newly developed products.
  • Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers.
  • Work with internal stakeholders to support proper launch on time for a new product
  • 4. Product Support

  • Support non-standard sales inquiries to provide engineering solutions to regional product managers / sales
  • 5. Business Monitoring

  • Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any)
  • Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions.
  • Product lifecycle management
  • Support in continuous improvement of product management systems and processes
  • D) Education Qualifications

  • Graduate / Postgraduate in Mechanical or Mechatronics Engineering. MBA in marketing / sales preferred.
  • E) Core Skills

  • Mid-level;
  • 2-10 years of experience in product management or sales of industrial products or experience in compressor product development with exposure to sales and marketing.

  • Strong market research and business acumen skills
  • Ability to analyze and provide data-driven decisions.
  • Strategic thinking
  • Strong team player. Experience of working in Global teams in preferred.
  • F) Experience

  • Working knowledge of compressors or any industrial machinery and their applications
  • Experience in managing product lifecycle.
  • Experience in engineering, business development and sales / data analysis on market or competition
  • G) Travel

  • 30-50%
  • H) Work Environment

  • Work with local and global stakeholders;
  • Work with a diverse team of professionals;
  • Collaborate with stakeholders from various functions across organization;
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    Product Manager • Bengaluru, Republic Of India, IN

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