Demand Generation Specialist SAAS Product

About Axtria

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria's solutions are used to digitally transform the entire product commercialization process, supporting RWE / HEOR, medical affairs, pricing and market access, product launch and post-launch, and marketing and sales operations to drive growth and improve healthcare outcomes for patients. Our focus is on delivering solutions that help pharmaceutical, medical device, and diagnostics companies complete the journey from data to insights to action and get superior returns from their investments. As a participant of the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption and taking actions that advance societal goals. For more information, visit www.axtria.com

About Axtria&aposs Products and Solutions

Axtria is proud to work with 16 of the top 20 life sciences companies. From our roots as a trusted consultant to our status as one of the world's leading providers of cloud-based pharmaceutical management software, Axtria has been powering the digital transformation of life sciences. Our experts call upon years of domain experience in the industry to guide pharma giants from brand launches to retirement. Our products go even further. Axtria InsightsMAx™ helps everyone from the C-suite to junior associates uncover trends to make better decisions. Axtria SalesIQ™ helps optimize field forces and provider engagements. Axtria CustomerIQ™ leverages AI-enabled next-best-action omnichannel choices. Axtria MarketingIQ™ turns investment analyses into pinpoint strategies. And Axtria DataMAx™ and DataMAx™ for Emerging Pharma is the data management framework that pulls it all together with best-in-class security and integration.

Role & Responsibilities at Job :

Job Responsibilities

• Lead Generation.
• Develop a 30 : 60 : 90 plan of your key activities to plan the acquisition of new customers.
• Understand Pharma and Life Sciences industry in depth, along with the various SaaS products and services provided by Axtria
• Understand and support our marketing channels; to drive high quality marketing leads
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.

Education

Master of Business Administration in Marketing

Work Experience

Behavioural Competencies

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Skills Required

Salesforce, Market Research, Competitor Analysis, Erp, Crm