Job Title :
Marketo and Salesforce Specialist
Experience : 3+ Years
Location :
Bellandur, Bangalore [Hybrid]
Employment Type : Full-time
Salary : 11LPA
Job Summary :
We are seeking a skilled
Marketo with Salesforce Specialist
to manage and optimize our marketing automation and CRM integration. The ideal candidate will have strong expertise in
Marketo campaign management ,
Salesforce CRM integration ,
lead lifecycle management , and
marketing analytics .
Key Responsibilities :
✅ Design, build, and execute marketing automation campaigns using
Marketo .
✅ Integrate and manage workflows between
Marketo and Salesforce CRM
to ensure accurate lead flow and data synchronization.
✅ Manage
lead scoring, nurturing, and segmentation
to drive campaign effectiveness.
✅ Develop and maintain
email templates, landing pages, and forms
within Marketo.
✅ Collaborate with sales and marketing teams to align automation strategy with business goals.
✅ Analyze campaign performance and generate insights to improve ROI and engagement.
✅ Maintain data hygiene, compliance, and campaign governance across systems.
Required Skills & Experience :
3+ years of hands-on experience with
Marketo
(certification preferred).
Strong understanding of
Salesforce CRM
workflows, custom objects, and data mapping.
Experience in
lead management, nurturing workflows, and campaign automation .
Knowledge of
HTML, CSS, and tokens / templates
for Marketo assets.
Strong
analytical and reporting skills
using Marketo and Salesforce dashboards.
Excellent communication, collaboration, and problem-solving skills.
Marketing Specialist • Delhi, India