Marketing Specialist

Job Title :

Marketo and Salesforce Specialist

Experience : 3+ Years

Location :

Bellandur, Bangalore [Hybrid]

Employment Type : Full-time

Salary : 11LPA

Job Summary :

We are seeking a skilled

Marketo with Salesforce Specialist

to manage and optimize our marketing automation and CRM integration. The ideal candidate will have strong expertise in

Marketo campaign management ,

Salesforce CRM integration ,

lead lifecycle management , and

marketing analytics .

Key Responsibilities :

✅ Design, build, and execute marketing automation campaigns using

Marketo .

✅ Integrate and manage workflows between

Marketo and Salesforce CRM

to ensure accurate lead flow and data synchronization.

✅ Manage

lead scoring, nurturing, and segmentation

to drive campaign effectiveness.

✅ Develop and maintain

email templates, landing pages, and forms

within Marketo.

✅ Collaborate with sales and marketing teams to align automation strategy with business goals.

✅ Analyze campaign performance and generate insights to improve ROI and engagement.

✅ Maintain data hygiene, compliance, and campaign governance across systems.

Required Skills & Experience :

3+ years of hands-on experience with

Marketo

(certification preferred).

Strong understanding of

Salesforce CRM

workflows, custom objects, and data mapping.

Experience in

lead management, nurturing workflows, and campaign automation .

Knowledge of

HTML, CSS, and tokens / templates

for Marketo assets.

Strong

analytical and reporting skills

using Marketo and Salesforce dashboards.

Excellent communication, collaboration, and problem-solving skills.