Chief Marketing Officer

ConfidentialGurgaon / Gurugram

5 days ago

Job description

Role & responsibilities :

Marketing Strategy & Leadership : Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions.
Brand Management & Storytelling : Build and strengthen Ease MyTrip's brand identity, positioning, and narrative across domestic and international markets.
Digital & Performance Marketing : Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition.
Content & Social Media : Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust.
Customer Insights & Analytics : Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences.
Partnerships & Alliances : Build strategic partnerships with airlines, hotels, OTAs, and travel / tourism boards to strengthen brand positioning and distribution reach.
Product Marketing : Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements.
Team Leadership : Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability.
Budget & ROI Management : Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share.
PR & Communication : Represent Ease MyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation.

Preferred candidate profile :

Experience : 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors.

Marketing Expertise : Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments.

Digital Skills : Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems.

Data-Driven Approach : Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making.

Creative Mindset : Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels.

Partnership Development : Experience building alliances with global brands, tourism boards, and ecosystem partners.

Leadership & Collaboration : Exceptional communication and leadership skills, with experience managing large, diverse teams.

Global Perspective : Exposure to international marketing practices and scaling brands across geographies is highly desirable.

Innovation Focus : Passionate about leveraging emerging marketing technologies, AI-driven personalization, and new-age media to disrupt customer engagement.

Skills Required

Brand Strategy, Digital Marketing, Performance Marketing, Seo, Sem, Ppc

Create a job alert for this search

Chief Marketing Officer • Gurgaon / Gurugram