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Marketing and Brand Strategist
Marketing and Brand StrategistFuturense Technologies • Bengaluru, Republic Of India, IN
Marketing and Brand Strategist

Marketing and Brand Strategist

Futurense Technologies • Bengaluru, Republic Of India, IN
6 days ago
Job description

🌟 Job Title : Head of Marketing

💰 Compensation : Up to ₹30L

📋 Reports to : CEO & Founder

📍 Location : Bangalore

💼 Job Type : Full-Time

🕰 Experience : 6+ years

🏢 Company : Futurense Technologies Pvt. Ltd.

🧠 About Futurense

Futurense is now India’s fastest-growing AI-skilling company, working with 12+ IITs / IIMs and 40+ Fortune 500 & GCC companies.

We operate in a once-in-a-generation opportunity space : AI × Education × Talent.

We’ve scaled aggressively.

Our brand, programs, and enterprise credibility are ahead of the marketing infrastructure that supports them.

We now need a Marketing Head who can build the machinery we never had.

⚡Why This Role Exists

Our growth has happened faster than our marketing structure.

We have strong teams, great output in pockets, and massive brand potential… but the system is fragmented.

We’re looking for someone who :

✅ Has seen what good marketing systems look like

✅ Knows how to bring structure to creative chaos

✅ Can build processes, teams, narratives, and workflows

✅ Can elevate the brand to where the business already is

💡 This is not a passive manager role — it’s a builder’s role.

🎯 What You Will Own

1️⃣ Creative Engine & Content Factory

Architect and run the creative ecosystem :

Own the entire creative workflow with designers, video editors, copy, and production.

Build processes, creative briefs, brand guidelines, and quality bars.

Convert ideas into high-quality output with speed and consistency.

Create a predictable content factory that supports campaigns, ads, product launches, and social.

💥 This is the heart of the role.

2️⃣ Brand Positioning & Narrative Building

Own Futurense’s voice, personality, and category narrative.

Translate our work with IITs, enterprises, and AI programs into compelling storytelling.

Ensure brand consistency across social, ads, landing pages, creators, internal comms, events, and thought leadership.

Build a brand that feels premium, future-forward, and authoritative.

3️⃣ CRM, Comms & Marketing Automation

Set up the full marketing CRM stack — lifecycle journeys, segmentation, lead flows, nudges, reactivation, and analytics dashboards.

Strengthen communication across SMS, email, WhatsApp, push, and web journeys.

Bring order, governance, and clarity to how we communicate with prospective students and enterprise clients.

4️⃣ Performance Marketing – Creative + Coordination Only

This is not a technical performance marketing role.

You don’t need to run ads, manage dashboards, or do media buying.

What you will do :

Work closely with our performance partners to supply creatives, scripts, hooks, and video assets.

Ensure the creative pipeline supports bottom-funnel needs.

Maintain alignment between our narrative and paid campaigns.

Your job is to make the creative side stronger — not the technical side.

5️⃣ Team Leadership & Creative Ecosystem Building

Lead a 7–10 member internal team across design, content, comms, and video.

Mentor them, bring structure, improve output velocity, and set expectations.

Build and manage a high-quality pool of freelancers and agencies.

Create a culture of ownership, clarity, and world-class creative output.

🧩 How We Will Evaluate You

1️⃣ Analytical Thinking

Even though you won’t manage performance data, your thinking must be structured :

Clear mental models

Logical frameworks

Ability to simplify decisions

Process orientation

Quality of judgment

2️⃣ Intellectual Depth

We want someone who :

Reads about marketing, brand, and content

Follows great campaigns

Understands what makes companies scale

Has opinions, references, and a point of view

3️⃣ System & Process Builder

You should naturally :

Bring order to chaos

Set up workflows

Standardize output

Reduce friction

Operate with clarity and calmness

4️⃣ Creative Taste + Brand Sensitivity

You must have a sharp eye for :

Design quality

Brand coherence

Tone of voice

What “looks good” vs what doesn’t

Taste is a skill here.

👌 Who This Role Is Perfect For

Someone who has worked in a structured marketing org and wants to build one from scratch.

Someone who enjoys working directly with a founder and operating with freedom + responsibility.

Someone who wants to shape a brand that sits at the centre of India’s AI-skilling movement.

🌟 Why Futurense

🚀 Work with a founder and leadership team that moves fast and builds aggressively.

🎯 Shape the marketing backbone of a company that is influencing India’s AI talent ecosystem.

🏗️ Build a team, system, and brand from the ground up — with real autonomy.

👉 Apply Now

🌐 www.Futurense.Com

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Marketing Strategist • Bengaluru, Republic Of India, IN

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