Marketing Operations Specialist – Integrations & Automation

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.

Position Overview

Role Overview

We’re looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales .

You’ll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.

What You’ll Do

• Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
• Design and maintain API-based and native integrations for data synchronization.
• Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
• Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility .
• Monitor, troubleshoot, and document automation and data flow processes.
• Drive martech evaluations and ensure seamless onboarding into the ecosystem.
• Deliver dashboards, insights, and campaign reports to stakeholders.

What You’ll Bring

Preferred

Compensation

💰 Up to ₹30 LPA (Total CTC)

⚠️ Candidates expecting compensation above ₹30 LPA need not apply.

Why BrightEdge

Mandatory Requirements

🚨 Critical Requirements - Please Read Carefully

Preferred Qualifications