Product Marketing Specialist (SaaS)

JD - Product Marketing Specialist (SaaS)

Netstratum is a global product development company specializing in custom software and enterprise IT services. With teams across ten global locations, we combine local insight with global expertise to deliver innovative, purpose-driven solutions.

As a leader in telecom tech, we build secure, high-performance Unified Communication Systems used by Tier-1 providers, enterprises, and governments. Our in-house AI platform is built for scale, security, and real-world impact.

Join a vibrant, diverse team working on cutting-edge projects in telecom, AI, IoT, and digital transformation—within a fast-paced, learning-focused environment.

www.netstratum.com

Location : Kochi, Kerala

Experience : 5+ Years

Salary : As per Industry Standards

Job Code : 102025 / 01

Employment Type : Full-time

Job Description

We are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products . The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple products.

Responsibilities

• Develop and execute marketing strategies for multiple SaaS and digital products across industries.
• Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels.
• Build and manage marketing funnels and sales enablement workflows for B2B SaaS products.
• Oversee SEO, SEM, social media, and email marketing efforts — ensuring alignment with overall business goals.
• Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans.
• Manage and optimize advertising budgets across platforms such as Google Ads, , and Meta.
• Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership.
• Work with design, content, and technical teams to enhance web presence and improve conversion rates.
• Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools.
• Contribute to brand positioning and content planning to ensure consistency across all marketing materials.

Eligibility Criteria

Nice to Have

What We Look For