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Engagement Program Manager

Engagement Program Manager

NxtWaveHyderabad, Republic Of India, IN
1 day ago
Job description

Role : Community Manager

Job Location : Hyderabad

Work Timings : 10-7pm

Working Days : 5 Days per week

Role Overview

As a Community Manager for the Academy product, you’ll be the driving force behind student motivation and engagement. You’ll design and execute online engagement initiatives, build a strong digital community culture, and ensure learners stay active and inspired throughout their journey.

Key Responsibilities

1. Community Engagement & Experience

  • Develop and execute strategies to increase community engagement and participation across various online platforms, including social media, forums, and other relevant channels.
  • Initiate and participate in discussions, responding to comments, messages, and inquiries promptly and thoughtfully.
  • Design and execute engagement activities like learning challenges, discussions, polls, and shoutouts to drive active participation.
  • Recognize milestones such as certifications, project completions, and long learning streaks, and celebrate them publicly.
  • Foster a sense of belonging and camaraderie among community members by creating and curating valuable and relevant content.

2. Communication, Content & Coordination

  • Plan and manage community communication across WhatsApp, Email and other digital channels.
  • Create engaging content like announcements, updates, nudges, and spotlight posts tailored to the learner journey.
  • Script short-form video content (30–60 sec reels, announcement videos, highlights) and collaborate with design / video teams for execution.
  • Collaborate cross-functionally with :
  • Customer Success (CS) to get insights on active / inactive learners and plan re-engagement strategies.
  • Design & Creative teams to develop posters, infographics, and social media assets.
  • Tech & Product teams to explore new in-platform engagement features, notification ideas, and automation flows.
  • Marketing to align tone, visual style, and student stories with the overall brand direction.
  • Maintain a content calendar to ensure timely rollouts of community updates and campaigns.
  • 3. Engagement Campaigns & Re-engagement

  • Ideate, plan, and run digital campaigns (AMAs, contests, Q&As, coding challenges, or themed challenges).
  • Design re-engagement workflows to revive inactive users through creative communication and incentives.
  • Continuously test new formats like gamification, streak-based challenges, feedback loops, and reward systems.
  • 4. Events & Live Activities

  • Plan and promote online events like webinars, workshops, community talks, and live sessions.
  • Drive event engagement with pre-buzz content, live interactions, and post-event highlights or reels.
  • Coordinate with community ambassadors to amplify event visibility and foster peer-led participation.
  • 5. Insights & Reporting

  • Track engagement metrics (active users, participation rates, retention, campaign ROI).
  • Share actionable insights and recommendations with leadership and other teams.
  • Use data to identify engagement drop-offs and develop strategies for improvement.
  • Preferred Skills & Experience

  • 1–2 years of experience in community management , digital engagement , or student success roles
  • Strong passion for and understanding of community building, social dynamics, and online engagement.
  • Strong written and verbal communication skills.
  • Creative thinker with the ability to script, brief, and collaborate on digital / video content.
  • Ability to empathize, listen, and engage with a diverse range of community members.
  • Strong coordination skills across Product, Tech, Design, CS, and Marketing teams.
  • Comfortable working with design tools and community platforms ( WhatsApp, Canva, CRM dashboards, etc.).
  • Self-starter with excellent project management and multi-tasking ability.
  • Knowledge of the industry and market trends related to NxtWave's products or services (if applicable) is a plus.
  • Bonus Points If You Have

  • Prior experience building or managing an online learner or student community .
  • Understanding of engagement analytics and campaign optimization.
  • A knack for creating viral or relatable student-facing content (memes, reels, success stories, etc.).
  • Experience driving cross-team projects or community-led initiatives.
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    Engagement Manager • Hyderabad, Republic Of India, IN

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