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E-Commerce Ads Manager
E-Commerce Ads ManagerConfidential • Chennai, India
E-Commerce Ads Manager

E-Commerce Ads Manager

Confidential • Chennai, India
17 days ago
Job description

Location : Bengaluru Experience :

3–4 years (must have direct, hands-on experience running Amazon Marketing Services (AMS) / Amazon Ads and Flipkart Ads campaigns) Employment type : Full-time

Role Summary We're hiring a hands-on Performance Marketing Manager to own paid marketplace advertising across Amazon and Flipkart. You will plan, execute, optimize and scale PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, Flipkart PCA / PPC and equivalent), drive sustainable sales growth and control ACoS / ROAS while improving organic visibility and conversion across SKUs. This is a tactical + strategic role requiring direct day-to-day campaign management, keyword & catalog optimization, plus crossfunctional coordination with catalog, operations and creative teams.

Key Responsibilities

  • Build and operate marketplace ad strategy for Amazon and Flipkart (campaign structure, bidding, budgets, keyword and product targeting).
  • Create, launch and manage Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Stores, DSP or other programmatic placements and Flipkart PCA / Premium / Performance campaigns.
  • Day-to-day campaign optimization : bid management, negative keyword hygiene, placement & targeting adjustments, budget pacing and scaling.
  • SKU-level profitability management — manage ACoS, ROAS, TACOS and contribution to GMV while aligning with brand / seasonal promotions.
  • Keyword research, search-term mining, and ASIN harvesting to improve discoverability and organic ranking.
  • Design experiments (A / B creative, bidding strategies, day-parting, promotions) and own performance testing roadmap.
  • Coordinate with catalog, pricing, supply-chain and creative teams for listing optimization, deals, coupons and storefront updates.
  • Weekly and monthly reporting : insights, budget recommendations, and roadmap for scale. Automate reports and maintain dashboards.

Must-have (Non-negotiable)

  • 3–4 years total experience in performance marketing with direct, hands-on management of Amazon Ads / AMS and Flipkart Ads campaigns.
  • Proven record of managing marketplace ad spends and meeting ACoS / ROAS targets.
  • Strong Excel / Google Sheets skills (pivot tables, VLOOKUP / XLOOKUP, formulas) and experience building / consuming campaign dashboards.
  • Comfortable with Seller Central / Vendor Central / Flipkart Seller Hub / Flipkart Ads Manager flows, campaign creation, bulk operations and reporting
  • Analytical mindset — ability to translate data into action; experience with A / B testing and experimentation.
  • Nice-to-have

  • Experience with Amazon DSP, programmatic display or retargeting.
  • Familiarity with marketplace intelligence tools (Helium 10, Sellics, Jungle Scout, Perpetua, Teikametrics) or Flipkart analytics tools.
  • Experience coordinating with creative teams for A+ content, storefronts and video ads.
  • Required Technical / Platform Skills

  • Amazon Advertising (Sponsored Products / Brands / Display / Stores) — day-to-day and bulk operations.
  • Flipkart Ads (PCA / Performance / Catalog promotions) and Flipkart Seller Hub familiarity.
  • Reporting & analytics : Excel / Google Sheets, basic SQL or BI tool experience (Power BI / Looker / Tableau) preferred.
  • Familiarity with marketplace reporting metrics : ACoS, TACoS, ROAS, CTR, CR, CPC, CVR and LTV attribution concepts.
  • KPIs / Success Metrics (First 6–12 months)

  • Achieve target ACoS / ROAS per assigned categories / SKUs.
  • Grow ad-driven GMV while maintaining / improving contribution margin.
  • Improve conversion rate and organic rank lift for priority SKUs via combined paid + listing optimizations.
  • Reduce wasted spend (irrelevant search terms, low-performing placements).
  • Deliver repeatable campaign playbooks and dashboards to automate reporting and scaling.
  • Skills Required

    Power Bi, google sheets , Tableau, Sql, Excel

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