Marketing Specialist III

Responsibilities :

• Define and implement key messages, voice and personality for our campaigns so they deeply resonate with our target audience in your region
• Develop and execute strategy and integrated marketing plans to generate leads for sales and build awareness for our sales solutions in your region
• Extend our global content marketing plan and social marketing plan to your region
• Identify, produce (if needed) and leverage compelling content for our target audience
• Create and maintain a portfolio of customer success stories, references and recommendations
• Extend and execute go-to-market programs to your region for new products and features
• Collaborate closely with sales operations to track progress and reporting on lead generation, opportunity conversion and win / loss from our CRM
• Maintain detailed metrics to track progress and drive decisions
• Travel, as necessary

Basic Qualifications :

BA / BS degree in marketing

5+ years of agency, marketing or communications experience

Preferred Qualifications :

MS Degree

Experience in B2B, enterprise or international marketing

Experience in CRM / SFA

Experience with budget, vendor and event management

Experience with marketing programs management including email, website, social media, events, community and content marketing

Experience with Photoshop, MS Office programs and Google apps

Knowledge of performance / online marketing and the social media and recruiting marketplace

Knowledge of Eloqua, Salesforce and SaaS solutions and software

Strong copywriting, proofreading and communication skills with a strong attention to detail

Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments

Ability to use qualitative and quantitative research to drive marketing strategy and content

Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches Suggested

Skills :

Marketing

Communication

Strategy

#AditiIndia

# 25-23610

Skills Required

Salesforce, Eloqua, Event Management, Content Marketing, Google Apps, Photoshop, Ms Office, Crm, SFA