Senior Marketing Specialist

We are seeking an exceptional and results-driven  Senior Marketing Specialist  who is passionate about customer success, adoption, and retention. The ideal candidate will possess sharp analytical capabilities, strong marketing program management expertise, and a customer-centric mindset. This role will focus on conceptualizing and executing innovative marketing programs designed to engage customers throughout the lifecycle driving adoption, product usage, loyalty, and renewals to maximize customer lifetime value.

Key Responsibilities

• Collaborate with global business leads to define  quarterly and annual go-to-market strategies  and develop the  annual marketing program calendar .
• Design and implement  customer marketing programs  that drive product adoption, solution usage, loyalty, and retention.
• Provide  analytical and creative leadership  in developing and executing customer engagement programs.
• Develop and manage  project plans and workflows  to ensure flawless execution of marketing programs and initiatives.
• Collaborate cross-functionally with internal teams — including  Creative, Communications, and MarTech  — to deliver integrated, multi-channel marketing campaigns.
• Champion specific  customer segments , ensuring their needs and experiences are reflected across all marketing initiatives.
• Partner with the  communications team  to create compelling content and program assets that articulate the product value proposition and use cases.
• Leverage expertise in  multi-channel content creation, creative development, interactive media, and MarTech  to optimize customer engagement.
• Manage  omnichannel campaign execution , tracking key performance metrics and providing insights to enhance future programs.

Required Qualifications and Skills

Skills Required

Customer Engagement, Campaign Execution, Content Development