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LinkedIn & ABM Strategist
Taglynkalappuzha, India6 days ago
Job descriptionLaunch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting). Set up nurture cadences using HubSpot / Salesforce flows + enable outbound playbooks via Apollo / Outreach. Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.). Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages. Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA. Maintain clean campaign hygiene and CRM attribution models. Share weekly / monthly client performance decks with actionable insights and next steps. Own 3–4 client accounts, acting as the strategic lead, supported by internal media / creative resources. Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust. 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. Strong knowledge of HubSpot and / or Salesforce for CRM & funnel tracking. Hands-on experience with tools across the ABM tech stack, including : CRM / Marketing Automation : HubSpot, Salesforce, Marketo, Pardot Intent & Enrichment : G2, Bombora, Clearbit, ZoomInfo Predictive & Targeting : 6sense, Demandbase Sales Enablement : Vidyard, Highspot Analytics : Segment, GA, Tableau, Power BI Ability to scrape, enrich, and segment high-fit account lists from various sources. Comfort using AI tools to scale creative / copy production. Strong written / verbal communication—comfortable driving client discussions independently. Proven experience retaining client accounts for 12+ months through strategy and results. Successfully manage 3–4 SaaS client accounts. Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.
We’re hiring a LinkedIn & ABM Strategist to take charge of 3–4 key client accounts —owning strategy, campaign execution, ABM orchestration, reporting, and retention.
Your Role
You’ll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.
Key Responsibilities
Strategy & Planning
- Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
- Define ABM GTM motions tailored to funnel stages (1 : Many, 1 : Few, 1 : 1).
- Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound / email, and sales enablement.
Execution & Campaign Management
Analytics & Reporting
Client Management & Retention
You’ll Thrive If You Have
KPI Expectations
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