Growth Manager

Job Description

About the company :

We're a budding home decor start-up, yet a leading one in the D2C space.

Two years ago, with a small team from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.

Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

Join us as we pave the way for a new era in home decor!

To know more visit : www.kyari.co

Key Responsibilities

Growth Strategy & Planning

Develop and execute comprehensive growth strategies to achieve sales and revenue targets.

Identify and launch new categories with clear growth plans and roadmaps.

Revenue Management

Own revenue management across all online sales channels, with a strong focus on our website and Amazon.

Continuously monitor, optimize, and scale performance across channels to maximize ROI.

Performance Marketing

Scale ad revenue through paid media (Meta, Google, Amazon Ads, etc.) while ensuring efficient CAC and LTV.

Analyze campaign performance and implement data-driven optimizations.

Cross-functional Collaboration

Work closely with operations, branding, and customer support teams to ensure a seamless growth journey.

Align growth initiatives with supply chain readiness, brand positioning, and customer experience.

Unit Economics & Profitability

Establish and maintain healthy unit economics for existing and newly launched categories.

Track contribution margins, customer acquisition cost, retention metrics, and profitability KPIs.

Qualifications & Skills

2-5 years of experience in growth marketing in a D2C or e-commerce setup.

Strong understanding of digital marketing channels (Meta, Google Ads, Amazon Ads, SEO, etc.).

Proven track record of scaling revenues in consumer brands.

Solid analytical and problem-solving skills with hands-on experience in performance tracking tools.

Strong communication and stakeholder management skills.

Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

Requirements

Key Responsibilities : Develop Marketing Strategies : Formulate and execute innovative marketing strategies aligned with company objectives to drive customer acquisition, retention, and loyalty. Campaign Management and Optimization : Oversee end-to-end campaign management across diverse digital channels (e.g., Meta, Amazon ads, Google, YouTube) to maximize brand exposure, lead generation, and customer acquisition. Monitor and optimize advertising campaigns, ensuring efficient use of budgets while maximizing ROI. Retention Marketing Initiatives : Develop and implement retention-focused marketing initiatives aimed at engaging and nurturing existing customers to drive repeat purchases and loyalty. Create segmented and personalized communication campaigns to re-engage inactive customers and increase customer lifetime value (CLV). SEO and PPC Strategy : Conduct comprehensive keyword research, analyze trends, and implement effective SEO and PPC strategies to enhance website visibility and drive traffic. Conversion Rate Optimization (CRO) : Identify opportunities to improve website and landing page conversion rates, implementing A / B tests and optimizations to increase conversions. Performance Analytics : Track, analyze, and report on key performance metrics (KPIs) to assess campaign effectiveness, including customer acquisition costs, ROAS, CTR, engagement rates, and retention metrics. Collaboration and Strategy Alignment : Collaborate with cross-functional teams, including Marketing, Sales, and Product, to align growth strategies with overall business goals. Customer Lifecycle Management : Implement strategies for effective customer segmentation and lifecycle marketing, tailoring campaigns to different stages of the customer journey. Innovation and Experimentation : Drive experimentation and innovation by testing new channels, creatives, and growth strategies, deriving insights to refine future initiatives. Key Performance Indicators (KPIs) : Daily and Monthly Customer Acquisition Rates Sales Revenue Growth Customer Lifetime Value (CLV) Conversion Rates and Funnel Performance Metrics Return on Advertising Spend (ROAS) Click-Through Rates (CTR) and Engagement Metrics Qualifications : 3+ years of experience in digital marketing, growth marketing, or a related role within a D2C brand. Proficiency in managing and optimizing campaigns across various digital platforms (Meta, Google, Amazon, etc.). Expertise in SEO / SEM, PPC, email marketing, and other growth tactics. Strong analytical skills with proficiency in analytics tools (Google Analytics, etc.) and a data-driven mindset. Excellent communication, project management, and problem-solving skills. Ability to thrive in a fast-paced, dynamic environment and drive results.