Programmatic Buying

We are looking for Account Manager / Group Head for Programmatic Buying - Mumbai / Bangalore / Gurgaon Location

Relevant Experience : 2 to 8 Years

Roles & Responsibilities

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
• Experience of managing App Campaigns on DV360 while optimizing for reach / install / conversion. Also having experience of linking App Analytics platform to DV360
• Creating different ad tags / floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
• Collaborating with other internal teams to get implementation of tracking mechanism completed
• Perform client account management responsibilities associated with display / TrueView / video / search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
• Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
• Plan, execute and manage Programmatic Campaigns
• Understand Performance across Digital
• Preferably worked on Performance based campaigns

Primary Skill (Mandatory Skill)

Secondary Skill