CoolBoots Media - Data Analyst

Job Title : Data Analyst - DOOH and CTV Advertising

Location : Gurgaon

Key Data Analysis : Analyze extensive datasets to identify trends, patterns, and actionable insights related to DOOH and CTV advertising performance.

• Reporting and Dashboards : Develop and maintain dynamic dashboards and comprehensive reports to support internal teams and clients with real-time insights.
• Performance Monitoring : Track and evaluate key performance indicators (KPIs) to measure campaign effectiveness and inform strategic decisions.
• Cross-Functional Collaboration :
• Work with marketing, sales, and creative teams to ensure data-driven decisions are at the core of campaign strategies.
• Integrate data from diverse sources to maintain accuracy and consistency across analyses.
• Industry Research and Competitive Analysis : Conduct in-depth research on market trends, audience demographics, and competitors to guide campaign planning and optimizations.
• Client Insights : Provide clear and actionable insights to clients, explaining complex data points and demonstrating the impact on ROI.
• Process Improvement : Identify opportunities for automation and efficiency in data collection, integration, and reporting Bachelors degree in Data Science, Statistics, Marketing, or a related field.
• Minimum 4 years of experience in data analysis, preferably in media, digital advertising, DOOH, or CTV domains.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience with A / B testing and campaign optimization is a plus.
• Ability to present data-driven insights clearly to technical and non-technical stakeholders alike.
• Familiarity with programmatic advertising platforms (e.g., DV360, Amazon, The Trade Desk).

(ref : iimjobs.com)