Vice President of Sales
ConfidentialIndia30+ days ago
Job descriptionBuild a lean, high-performing sales team starting with 3–5 core sales professionals, scaling to 8–12 by end of Year 2 Recruit sales talent with welding industry expertise and proven track records in startup or early-stage B2B industrial environments Develop comprehensive onboarding and training programs focusing on FCAW technical knowledge and consultative selling methodologies Establish performance-driven culture with clear KPIs and growth-stage appropriate incentive structures Identify and penetrate key market segments, establishing Brand as a credible alternative to established welding consumable suppliers Lead customer education initiatives positioning Brand as the technical authority in flux cored wire applications Cultivate strategic relationships with early adopters and reference customers in heavy engineering and fabrication sectors Spearhead participation in industry trade shows and technical conferences to build brand visibility and generate leads Work closely with MD and founding team to refine go-to-market strategy and product positioning based on market feedback Establish distributor and channel partner relationships to accelerate market penetration Drive product-market fit validation through direct customer engagement and feedback loops Implement data-driven sales analytics to optimize conversion rates and customer acquisition costs Bachelor's degree in Engineering, Business Administration, or related field; MBA preferred Minimum 12+ years of progressive B2B sales experience with at least 5–7 years in senior sales roles Proven startup or early-stage company experience, preferably in manufacturing, industrial equipment, or welding consumables Track record of building sales organizations from early stages and achieving first ₹50+ million revenue milestones Deep understanding of welding processes, particularly FCAW, GMAW, SMAW, and related consumables Knowledge of AWS welding standards, certifications, and industry best practices Familiarity with heavy industry applications including structural steel, shipbuilding, oil & gas, and infrastructure projects Understanding of metallurgy, weld quality parameters, and performance metrics relevant to industrial applications Demonstrated success in building sales functions from ground zero in competitive B2B markets Experience managing early-stage sales cycles with 3–12 month decision timeframes in industrial sectors Proven ability to develop and execute go-to-market strategies for technical products in startup environments Strong financial acumen including revenue modeling, budget management, and pricing strategy development appropriate for early-stage companies Exceptional ability to build and motivate small, agile sales teams in resource-constrained environments Advanced relationship-building skills with ability to establish credibility quickly with industrial customers Strategic thinking combined with hands-on execution capabilities essential for startup environments Data-driven decision making using sales metrics, customer feedback, and market intelligence Outstanding verbal and written communication skills in English and Hindi; regional language proficiency advantageous Executive-level presentation skills for technical audiences, industry forums, and potential investors Ability to translate complex technical benefits into compelling business value propositions for early adopters Strong networking capabilities to quickly establish presence in welding and heavy engineering communities Understanding of Indian manufacturing landscape and heavy industry growth patterns Awareness of welding consumables market dynamics, competitive positioning, and emerging opportunities Knowledge of startup funding cycles, investor expectations, and scalable business model development
Position Summary
The VP of Sales will serve as the foundational sales leader for Brand during this critical early-stage growth phase. This executive-level position demands a experienced sales leader with deep understanding of B2B industrial markets, particularly welding equipment and consumables, who can build revenue generation systems from the ground up.
Key Responsibilities
Revenue Foundation & Early-Stage Growth
- Develop and execute foundational sales strategies to achieve revenue targets
- Establish market presence and brand recognition in heavy industry verticals, including fabrication, shipbuilding, structural steel, oil & gas, and infrastructure
- Build sustainable sales processes, CRM systems, and pipeline management from startup phase
- Drive customer acquisition focusing on securing 25–40 key accounts in the first 18 months
Team Building & Startup Leadership
Market Development & Customer Relations
Startup Operations & Strategic Execution
Required Qualifications
Education & Experience
Technical & Industry Expertise
Startup Leadership & Business Acumen
Essential Skills & Competencies
Entrepreneurial Sales Leadership
Communication & Market Development
Market Knowledge
Skills Required
pipeline management , Fcaw, Smaw, sales analytics, GMAW, Crm Systems
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Vice President • India
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