Product Adoption Lead

rowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Role in a Nutshell

As a Product Growth manager, you will build and drive the GTM strategy for our products. You will directly contribute to driving customer acquisition and revenue growth. This role will help you develop a 360-degree view of the GTM motion of a B2B developer product. You will develop compelling product positioning and messaging that communicates the value of BrowserStack products in a differentiated manner to our target audience, driving awareness and trial of product launches. You will bring a growth mindset and build the channel strategy for our products. You will identify opportunities to leverage existing channels such as Content, SEO, Developer relations, etc and nurture new channels to drive product growth. You will develop initiatives and work closely with Product, Marketing, Monetization, Partnerships, and Sales teams to experiment with, validate, and execute them.

What You’ll Do?

• Be a strategic growth partner for each product, actively contributing to solving key GTM problems that directly impact critical success metrics.
• Drive continuous improvement in messaging, creative and channel strategy to increase conversion.
• Support new product / feature launches by partnering with brand, digital marketing, PR etc to roll out an integrated GTM plan for driving awareness and trial.
• Partner closely with product and sales team to produce high impact collaterals including Pitch Deck, Battlecards, Sales sheets, ROI calculators, Build vs Buy etc
• Deep dive into different channels, understand the key levers that influence each channel
• Communicate a point of view on what channel might work best for a particular product
• Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful
• Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis.

What You’ll Bring