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Nitro Commerce - Ad Operations Role
AUK Commerce Tech Pvt LtdGurugram, India2 days ago
Job description1-4 years (adjust as per seniority) of experience in Ad Operations / Programmatic focusing on campaign management in India. Strong understanding of programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad servers, programmatic deal types (e.g. real-time bidding, private marketplace, programmatic guaranteed). Experience managing campaigns for Indian clients : familiar with local ad platforms, Indian market purchasing behavior, regulatory / privacy considerations. Good technical skills : creative / ad tag QA, tracking pixel setup, ad serving tools. Familiarity with technologies such as HTML / CSS / JS (for creatives), tag managers, verification tools. Strong analytical mindset : ability to interpret performance data, find trends, suggest & implement optimizations. Comfortable working with reporting tools, Excel / Google Sheets, dashboards etc. Excellent communication skills (verbal & written), especially to coordinate cross-functional teams and to present findings / suggestions to clients. Attention to detail; ability to manage multiple campaigns simultaneously under deadline pressure. Exposure to advanced programmatic features - e.g. header bidding, viewability, video ad measurement, dynamic creative optimization. Experience with Indian DSPs / local ad exchanges. Experience using BI / analytics tools for deeper insight extraction (Tableau, Power BI, Looker etc.). Prior work in e-commerce / D2C brands.
Key Responsibilities :
- Own end-to-end management of programmatic ad campaigns for Indian clients : campaign planning, trafficking, budget setup, targeting, and delivery.
- Work with DSPs, ad exchanges, SSPs, ad servers & other programmatic tools.
- Ensure correct tag implementation, creative trafficking, ad placements, frequency / audience targeting as per campaign objectives.
- Ensure technical QA of creatives (display, banners, video, rich media etc.), ad tags, tracking pixels, verification tools; troubleshoot issues (delivery, rendering, discrepancy etc.).
- Monitor campaign performance on ongoing basis : metrics such as CTR, CPC, CPM, viewability, completion rate (for video), conversion rates etc. Identify optimization opportunities and take corrective actions (bid optimizations, adjust targeting, retargeting, creative refresh etc.).
- Analyse campaign data and generate regular reports for clients & internal stakeholders. Extract insights, highlight trends & areas for improvement.
- Coordinate with the creative, product, engineering (if needed) and analytics teams to implement new ad formats / placements, integration changes, or improved measurement processes.
- Maintain documentation and best practices for processes (trafficking, QA, optimization). Stay updated with AdTech / programmatic trends, Indian market specific requirements (GDPR, data privacy, ad viewability, regional ad platforms) and competitive landscape.
What We're Looking For :
Preferred / Nice to have :
(ref : iimjobs.com)
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Operation • Gurugram, India
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