Own end-to-end management of programmatic ad campaigns for Indian clients : campaign planning, trafficking, budget setup, targeting, and delivery.
Work with DSPs, ad exchanges, SSPs, ad servers & other programmatic tools.
Ensure correct tag implementation, creative trafficking, ad placements, frequency / audience targeting as per campaign objectives.
Ensure technical QA of creatives (display, banners, video, rich media etc.), ad tags, tracking pixels, verification tools; troubleshoot issues (delivery, rendering, discrepancy etc.).
Monitor campaign performance on ongoing basis : metrics such as CTR, CPC, CPM, viewability, completion rate (for video), conversion rates etc. Identify optimization opportunities and take corrective actions (bid optimizations, adjust targeting, retargeting, creative refresh etc.).
Analyse campaign data and generate regular reports for clients & internal stakeholders. Extract insights, highlight trends & areas for improvement.
Coordinate with the creative, product, engineering (if needed) and analytics teams to implement new ad formats / placements, integration changes, or improved measurement processes.
Maintain documentation and best practices for processes (trafficking, QA, optimization). Stay updated with AdTech / programmatic trends, Indian market specific requirements (GDPR, data privacy, ad viewability, regional ad platforms) and competitive landscape.
What We're Looking For :
1-4 years (adjust as per seniority) of experience in Ad Operations / Programmatic focusing on campaign management in India.
Strong understanding of programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad servers, programmatic deal types (e.g. real-time bidding, private marketplace, programmatic guaranteed).
Experience managing campaigns for Indian clients : familiar with local ad platforms, Indian market purchasing behavior, regulatory / privacy considerations.
Good technical skills : creative / ad tag QA, tracking pixel setup, ad serving tools.
Familiarity with technologies such as HTML / CSS / JS (for creatives), tag managers, verification tools.
Strong analytical mindset : ability to interpret performance data, find trends, suggest & implement optimizations. Comfortable working with reporting tools, Excel / Google Sheets, dashboards etc.
Excellent communication skills (verbal & written), especially to coordinate cross-functional teams and to present findings / suggestions to clients.
Attention to detail; ability to manage multiple campaigns simultaneously under deadline pressure.
Preferred / Nice to have :
Exposure to advanced programmatic features - e.g. header bidding, viewability, video ad measurement, dynamic creative optimization.
Experience with Indian DSPs / local ad exchanges.
Experience using BI / analytics tools for deeper insight extraction (Tableau, Power BI, Looker etc.).
Prior work in e-commerce / D2C brands.
(ref : iimjobs.com)
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Operation • Gurugram, India
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