Performance Marketingi Manager

At Flow Automate Sollutions, we specialize in delivering cutting-edge [SaaS product / service] solutions to global enterprises. We're seeking a Performance Marketing Manager who combines strong B2B SaaS sales expertise with hands-on experience in driving ROI-driven digital campaigns for IT companies. This role is ideal for someone who thrives in a fast-paced environment, has a data-driven mindset, and knows how to scale customer acquisition efficiently.

Key Responsibilities

• Strategy & Planning :
• Develop and implement high-performance, multi-channel marketing strategies to generate high-quality B2B leads for SaaS solutions in the IT domain.
• Campaign Management :
• Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, programmatic display, and other paid channels.
• B2B SaaS Expertise :
• Leverage deep understanding of SaaS sales cycles, enterprise buying behavior, and account-based marketing to tailor campaigns that convert.
• Analytics & Optimization :
• Monitor KPIs such as CPL, CAC, ROAS, and MQL-to-SQL conversion rates. Continuously optimize targeting, creatives, and bidding strategies for maximum ROI.
• Collaboration :
• Work closely with sales, product, and content teams to ensure alignment between marketing efforts and revenue goals.
• Budget Management :
• Manage and allocate performance marketing budgets effectively to deliver predictable, scalable growth.

Requirements

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Skills Required

Google Ads, Pardot, linkedin ads , Marketo, Hubspot, Google Analytics