Search Marketing Specialist

ConfidentialGurugram, Gurgaon / Gurugram, India

10 days ago

Job description

About EarnKaro-

EarnKaro, a product by the CashKaro Group, is India's fastest-growing affiliate platform. Backed by marquee investors like Ratan Tata, Kalaari Capital, and Korea Investment Partners, our mission is to redefine how users earn money online and how brands acquire quality customers through affiliate marketing. We are a key marketing partner for Amazon, Flipkart, Myntra, and hundreds of top brands. With a strong revenue trajectory and growing user base, EarnKaro is poised to be a category leader

Role Overvi

ewWe're looking for a dynami c Paid Marketing Manag er who can take complet e ownership of our acquisition campaigns across performance channe ls (Google, Meta, Affiliates, Programmatic) and play a key leadership ro le within our Growth tea

m.This is not just an execution-heavy role — we are looking for someone who can build and lead strategy, manage large monthly budgets independently, drive experimentation, and lead the team as we scale. Future team-building and cross-functional leadership are critical to this rol

Key Responsibilit

ies1. Own & Lead Paid Acquisition End-to-

EndDefine the acquisition roadmap across channels (Google, Meta, etc
.).Own monthly performance budgets (₹30–70L / month+) and ROI targe
ts.Design and execute a high-performance marketing funnel — ad creatives, messaging, landing pages, conversion optimizati
on.Manage agency / partner relationships or internal executi

on.2. Scale Campaigns for Gro

wthStrategically test, learn, and scale winning campaigns with a data-first approa

ch.Build scalable campaign frameworks for rapid user growth and retenti

on.3. Remarketing & Retent

ionLead remarketing strategy across all major platforms — audience segmentation, creatives, conversion tracki

ng.Drive full-funnel thinking for acquisition + engagement + retenti

on.4. Analytics & Report

ingDeeply analyze campaign performance, conversion rates, and user behavi

or.Build internal dashboards, reporting structures, and performance review cadenc

es.Make data-backed recommendations and act quickly on performance insigh

ts.5. Cross-functional Collaborat

ionWork closely with Product, Creative, Analytics, Tech, and Founders to drive aligned growth initiativ

es.Manage and mentor team members; help hire and grow a world-class growth team over ti

me.

What We're Looking

For4–7 years of performance marketing experi ence, preferably in B2C or consumer t

ech.Demonstrated success in managing large campaign budgets (₹30L+ / mon

th).Proven ability to build strategies and not just execute t a

sks.Hands-on experience with Google Ads, Meta, App Campaigns, MMP tools (AppsFlyer, Branch), and

GA4.Strong creative and funnel instincts — can work with design / content teams to guide effective ad ass

ets.Analytical mindset — strong with Excel, dashboards, cohorts, attribution mod

els.Self-starter with a bias toward action and experimentat

ion.

Why Joi

n UsHigh-ownership role : Take charge of the channel, the budgets, the suc

cess.Leadership t rack : This is a stepping-stone to becoming Head of Gr

owth.Impact at s cale : Help grow India's leading affiliate platform from millions to tens of millions of u

sers.Work with a driven team : Hustle, collaboration, learning, and respect are in our

DNA.P erks : ESOPs, hybrid work, wellness support, and an environment that celebrates growth & innova

tion.

Skills Required

Google Ads, Branch, Excel

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Search Marketing Specialist • Gurugram, Gurgaon / Gurugram, India