Meta Specialist (E-commerce)

Responsibilities :

• Plan and run paid campaigns for product launches, promotions, and retargeting funnels.
• Manage daily budgets, bidding strategies, and audience segmentation to maximize conversions.
• Build and execute sales-driven funnels (Cold → Warm → Hot → Retargeting).
• Set up catalog ads, dynamic product ads, and event-based campaigns.
• Optimize campaigns to reduce CAC and improve ROAS.
• Analyze user behavior, landing page performance, and conversion paths.
• Conduct A / B tests on creatives, audiences, placements, and copy to boost performance.
• Identify scaling opportunities for winning campaigns.
• Implement and manage Meta Pixel and CAPI integrations on product websites.
• Monitor Events Manager, attribution windows, and tracking issues.
• Work closely with the tech team to improve tracking accuracy and event firing.
• Coordinate with the design team to produce high-performing product ads.
• Use competitor research and market trends to guide creative direction.
• Track key metrics (CPC, CTR, CPM, ROAS, CAC, CVR).
• Share weekly / monthly reports with performance insights and actionable recommendations.
• Analyze product performance across demographic segments

Required Skills :

Skills Required

Analytics, retargeting , e-commerce