App Performance Marketer

Job description

Location : Remote

Type : Full-Time

Compensation : Up to ₹25,000 per month (based on ex

perience)

Experience : 1–2 years in performance / digital marketing (Internship + project experience acceptable)

About First500days

At First500days, we partner with founders to co-build startups during their most critical early stage. From brand building to growth execution, we help startups establish strong foundations. We are now looking for a Performance Marketer to join our team and help drive digital growth for both First500days and the startups we co-create.

Role Overview

As a Performance Marketing Executive, you’ll be responsible for executing and optimizing paid campaigns across multiple digital channels. You will analyze performance, manage budgets, and experiment with creatives and targeting to maximize ROI.Key Responsibilities

• Plan, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook / Instagram).
• Monitor campaign performance, analyze KPIs, and optimize toward CPA, ROAS, and retention goals.
• Conduct A / B testing of creatives, ad copies, and targeting strategies to maximize performance.
• Collaborate with the design / content team to develop high-performing ad creatives.
• Stay up-to-date with digital marketing trends, bidding strategies, and mobile advertising best practices.
• Provide regular reports and insights to stakeholders on campaign performance and improvement areas.
• Manage budgets effectively to ensure maximum efficiency and scalability.

Requirements

Technical Skills

Soft Skills

Nice to Have

What We Offer