Digital Marketing Executive

Job Responsibilities – Digital Marketing Executive

• Strategy Development & Implementation :
• Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, social media, and display advertising campaigns.
• Build and maintain a strong, engaging social media presence across platforms.
• Campaign Management :
• Monitor campaign performance, track KPIs, and optimize strategies to achieve maximum ROI.
• Analyze trends and provide actionable insights for campaign improvement.
• Content & User Experience :
• Collaborate with teams to create high-converting landing pages and engaging content.
• Develop innovative growth strategies and enhance overall customer experience across channels.
• SEO & SEM :
• Implement SEO best practices and manage PPC campaigns to improve search engine rankings.
• Conduct keyword research and optimize website and content for visibility.
• Analytics & Reporting :
• Utilize tools like Google Analytics and AdWords to track performance.
• Prepare detailed reports showcasing campaign results and ROI.
• Market Research & Client Communication :
• Study market trends, competitors, and audience behavior.
• Plan, execute, and optimize paid campaigns on Google Ads, Meta, LinkedIn, and other platforms.