Retention Marketing Associate

About Nat Habit : We are making natural living a HABIT little by little . We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams, milk, yogurt, fruits, flowers, etc, with zero chemicals & zero preservatives. We serve customers Ekdum Taaza everyday!! The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors. Roles & Responsibilities : As the Growth Associate, you are responsible for increasing the LTV & AOV of users. You will define all CRM strategies and own the communications charter through channels including Push Notifications, SMS, WhatsApp Business, Email and others to drive user journeys across different life cycles. Product level initiative to optimize the customer journey on the website / app. Collaborate with the Data Analytics team to drive customer segmentation to create insights from data and generate recommendations for upsell / cross-sell. Own the end-to-end user lifecycle through various Engagement and Retention strategies and plug funnel drop-offs. Collaborate with Product teams to develop a pipeline of new product offerings that help in uplifting Traffic, Conversion, Engagement and NP. Forecast annual performance and budget for the direct mail and SMS channels, making adjustments as needed to achieve ROAS targets . Partner with internal Data Analytics team to automate key metric reporting and leverage this data to provide insights to inform strategic decisions. Skills and Qualifications : 1-2 years of experience in CRM / Retention / Lifecycle Marketing / Product Experience of working with a DTC brand a plus High sense of ownership and a strong collaborator Location : Udyog Vihar, Gurgaon Website : www.nathabit.in Instagram : www.instagram.com / nathabit.in