Marketing Manager - IT Services & Consulting

Teqfocus is seeking a strategic and data-driven Marketing Manager to own our end-to-end marketing charter — building scalable systems around content strategy, GTM assets, inbound lead generation, process excellence, and analytics .

This is a high-visibility role where you shape how Teqfocus shows up in the market through powerful storytelling, thought leadership, and measurable marketing outcomes. If you love working at the intersection of strategy + systems + creativity , this role is for you.

Key Responsibilities :

1️⃣ Content Strategy & Development

Build and run a content engine to support full-funnel buyer journeys — awareness, consideration, and conversion.

Develop thought-leadership assets including blogs, whitepapers, e-books, newsletters, case studies, success stories, and videos.

Create structured editorial workflows aligned with campaign and GTM goals.

Work with SMEs, design, and solution marketing to deliver insight-driven narratives.

Ensure SEO-optimized and brand-consistent content across web and social channels.

2️⃣ GTM Asset Creation & Management

Collaborate with GTM and sales teams to create enablement collateral — pitch decks, solution briefs, one-pagers, and playbooks.

Build campaign kits including email sequences, landing pages, and social content for launches and events.

Maintain a centralized GTM asset repository with version control and messaging consistency.

Partner with design to ensure assets meet global brand standards.

3️⃣ Inbound Lead Generation

Design and execute multi-channel inbound programs (SEO, content syndication, paid media, and social).

Optimize website UX, CTAs, and landing pages to improve traffic-to-lead conversion.

Align with sales on lead scoring, nurturing, and follow-up processes.

Use automation tools (Pardot / HubSpot) to personalize campaigns and boost engagement.

4️⃣ Process & Framework Ownership

Build repeatable marketing processes from planning to reporting.

Implement frameworks for campaign approvals, governance, and continuous improvement.

Standardize execution across channels, regions, and industry verticals.

Ensure compliance, branding, and quality across all deliverables.

5️⃣ Data & Analytics

Develop a data-driven GTM engine with insights that guide strategy and investments.

Define KPIs for content, inbound, and campaigns; publish dashboard-driven reporting.

Deliver monthly performance reports with actionable insights.

Stay ahead of trends across analytics, AI in marketing, and performance optimization.

Qualifications :

6–8 years of B2B marketing experience within IT Services / Cloud / SaaS / Consulting.

Proven expertise in content marketing, inbound growth, and GTM execution .

Hands-on experience with Pardot / HubSpot and Salesforce CRM (preferred).

Proficiency in SEO, analytics, campaign reporting, and performance tools .

Excellent storytelling, communication, and project-management skills.

Analytical mindset with the ability to turn insights into execution.

Experience marketing in Salesforce / Cloud / Data / AI ecosystems is a plus

Why Join Teqfocus?

At Teqfocus, marketing is the growth engine — not a support function.

You’ll lead initiatives that shape our market narrative, influence pipelines, and build trust with CXOs across North America and beyond. We offer an innovative, collaborative, and data-driven environment where your ideas scale and your work creates measurable business impact.