Performance Marketing Specialist

Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only)

Location : Gurugram, India (Strictly On-Site)

Employment Type : Full-Time

Company Description

XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support.

Role Description

• We are looking for a Performance Marketing Specialist to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across Google Ads and Meta Ads to accelerate both customer acquisition and retention.
• You’ll be responsible for budget management, targeting, A / B testing, retargeting, and mapping complete user journeys. Experience in e-commerce marketing and app marketing (with tools like Clevertap or similar) is a must. Strong technical skills in pixel setup, GTM / Gtag , and campaign tracking are essential.
• You’ll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact.

Paid Advertising & Campaign Management

Cross-Functional Collaboration

Preferred Skills

Must Haves