Head Of Digital Marketing

Job Title :

Head of Digital Marketing

Location : Noida (On-site)

Experience Required :

7+ years

Industry Preference :

Startup experience

must ; experience in

staffing & recruitment

industry

preferred

About the Role

We are looking for an experienced

Head of Digital Marketing

to lead our overall digital strategy and growth initiatives. The ideal candidate should have hands-on experience in performance marketing, organic growth, and brand building — particularly in a fast-paced startup environment. Experience in the

recruitment and staffing domain

will be an added advantage.

Key Responsibilities

Develop and implement the overall digital marketing strategy aligned with business goals.

Plan and execute

performance marketing campaigns

across platforms like

Meta (Facebook, Instagram) ,

Google Ads , and

LinkedIn Ads .

Drive

organic reach and engagement

through SEO, content marketing, and social media optimization.

Manage and lead the digital marketing team — ensuring high performance, collaboration, and creative output.

Oversee the company’s online presence and ensure consistent brand messaging across all digital channels.

Create and manage

lead generation campaigns

using tools like email automation, landing pages, and CRM systems.

Monitor campaign performance metrics, analyze data, and prepare reports with insights and recommendations.

Work closely with the sales and operations team to align marketing initiatives with recruitment and client acquisition goals.

Identify new digital trends, tools, and growth hacks suitable for the staffing and recruitment domain.

Requirements

7+ years

of hands-on experience in digital marketing, preferably in startups.

Proven success in

performance marketing ,

SEO / SEM , and

lead generation .

Strong understanding of

Meta Ads ,

Google Ads ,

LinkedIn Campaigns , and

email marketing tools .

Experience in managing and mentoring a marketing team.

Analytical mindset with experience using tools like

Google Analytics ,

Search Console ,

HubSpot , or similar.

Excellent communication, leadership, and project management skills.

Knowledge of the

staffing and recruitment industry

will be a plus.

Good to Have

Exposure to marketing automation and CRM platforms.

Creative ideas for inbound marketing and content strategy.

Hands-on experience in building brand presence from scratch.