Admissions Outreach Lead

Job Summary :

The Manager – Admissions and Outreach for Rajasthan will be responsible for implementing student recruitment strategies, developing outreach programs, and achieving enrollment targets in the region. The role requires a combination of strategic planning, field operations, relationship building with local institutions, and effective lead management.

Key Responsibilities :

1. Admissions and Lead Management

Drive student enrollment for assigned programs through direct and indirect channels.

Track, nurture, and convert leads through tele-counseling, in-person visits, and virtual meetings.

Maintain accurate data on inquiries, leads, follow-ups, and conversions using CRM systems.

2. Outreach and School Engagement

Build strong relationships with schools, coaching centers, tuition institutes, and local influencers across Rajasthan.

Organize and conduct school / college outreach events, education fairs, seminars, webinars, and info sessions.

Represent the institution in regional forums, school principal meetings, and career counseling events.

3. Marketing and Brand Visibility

Support marketing campaigns tailored for the Rajasthan region, including print, digital, and on-ground activation.

Ensure visibility of the institution across target cities and districts through partnerships and event participation.

4. Coordination and Reporting

Liaise with internal departments (admissions ops, marketing, academics) for smooth execution of campaigns and processes.

Submit regular reports on lead status, conversion rates, outreach activities, and market feedback.

Monitor regional performance against set targets and implement corrective actions where necessary.

5. Travel and Territory Management

Travel extensively within Rajasthan to cover key cities like Jaipur, Kota, Jodhpur, Alwar etc

Identify new geographies for potential outreach and enrollment growth.

Qualifications :

• Graduate (Mandatory);

MBA or postgraduate degree in Marketing, Education, or related fields preferred.

8+ years of experience in admissions, business development, or sales – preferably in education.

Skills and Competencies :

Strong communication and interpersonal skills (Hindi & English proficiency a must).

Experience in managing student pipelines and lead conversion.

Ability to build rapport with students, parents, and educational partners.

Self-motivated with strong organizational and planning abilities.

Familiar with CRM tools and basic data reporting (Excel, Google Sheets).

Preferred Experience :

Prior experience in university / college admissions, edtech, coaching institute, or K-12 outreach in North India.

Knowledge of the education landscape and student preferences in Rajasthan.