Job Description
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Overview : ">
The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and business growth.
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Key Responsibilities :
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Digital Marketing Strategy :
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Designing and executing digital marketing campaigns across various channels such as social media, email marketing, SMS, and third-party platforms.
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Optimizing web presence to increase brand engagement and drive traffic.
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Campaign and Event Management :
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Leading marketing campaigns, overseeing event calendars, and coordinating marketing plans for key projects.
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Organizing and participating in events and other promotional activities.
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Collaboration and Content :
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Collaborating marketing and PR efforts.
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Producing engaging content for different platforms, including video content for social media.
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Collaborating with partners and brands for joint marketing initiatives and content creation.
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Performance Analysis :
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Monitoring and analyzing the effectiveness of marketing campaigns and strategies.
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Achieving set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.
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Requirements
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Essential Skills and Qualifications :
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Desirable Skills and Qualifications :
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Benefits : ">
This role requires a balance of creativity, strategic thinking, and effective communication to drive the marketing and PR efforts.
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Others : ">
The ideal candidate will have a strong understanding of digital marketing principles and practices.
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They will also have excellent interpersonal and leadership skills to manage cross-functional teams.
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With their creative vision and strategic thinking, they will help shape the company's digital marketing strategy.
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They will work closely with the management team to develop and implement innovative marketing solutions.
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They will analyze market trends and competitor activity to stay ahead of the competition.
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They will contribute to the development of a comprehensive marketing plan that aligns with the company's overall business objectives.
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They will monitor and report on the effectiveness of marketing campaigns and make recommendations for improvement.
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They will foster relationships with key stakeholders, including customers, partners, and suppliers.
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They will ensure that all marketing activities are aligned with the company's brand values and messaging.
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Marketing Strategist • Surat, Gujarat, India