Director, Paid Media

Salary : $120-160K

Location : Remote

Responsibilities :

You will drive our full-funnel digital strategy for both paid media and SEO with a focus on acquisition, conversion, and retention. In addition to working with internal cross-functional teams, you will also work with agency partners to ideate and execute campaigns that help fuel our brand expansion, while developing scalable, repeatable strategies to achieve measurable business results.

Primary Responsibilities :

• Strategy, execution, and optimization for paid media campaigns across Google, Meta, display, video, affiliate, and programmatic.
• Own and execute a full-funnel SEO strategy (local and national) to increase organic traffic and visibility.
• Measure and report on campaign performance data to guide ongoing strategy and drive executive reporting.
• Plan and execute A / B testing for key campaigns to improve conversion rates and return.
• Collaborate with MarTech, Analytics, Sales, and Web teams to align media and SEO efforts with business priorities.
• Manage media agency and other platform partnerships to increase campaign effectiveness.
• Stay on top of digital trends, changes to platforms and algorithms to ensure competitive advantage is maintained.
• Coordinate digital strategy with key brand moments, seasonal initiatives, and new product launches.

Requirements :

Why You'll Want to Apply

Learn more about this Director, Paid Media & SEO role and apply today. Our recruiting team will be in touch, walk you through the interview process, and become your advocate.