Brand Manager - Digital Focus - Consumer Electronics
Brand Manager - Digital Focus - Consumer Electronics
ALTROCKS TECH PRIVATE LIMITED • Coimbatore, India
30+ days ago
Job description
Role Overview :
We are seeking a dynamic and results-driven Brand Manager to lead the marketing strategy and execution for our high-growth Smart Devices category.
This role has a strong focus on digital marketing, performance analysis, and building a cohesive brand narrative across all touchpoints.
Key Responsibilities :
Brand Strategy & Planning : Develop and execute comprehensive annual and quarterly marketing plans to drive brand awareness, market share, and revenue targets.
Digital Leadership : Own the digital marketing budget, overseeing performance campaigns (SEO, SEM, Social Media, Programmatic) and maximizing ROI.
Product Launch : Plan and manage the go-to-market strategy for new product launches, including messaging, creative development, and cross-functional coordination.
Market Intelligence : Monitor brand health metrics, conduct consumer research, and track competitor activities to identify strategic insights and course corrections.
Agency Management : Lead relationships with creative, media, and digital agencies to ensure high-quality, on-brand MBA (Marketing) from a reputed institution.
4-6 years of experience in Brand Management or Product Marketing, preferably in the Consumer Electronics,
Mandatory hands-on experience in digital marketing and performance metrics (e. , CPL, CPA, RoAS).
Creative thinker with strong analytical skills and a passion for technology
(ref : iimjobs.com)
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Brand Manager • Coimbatore, India
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