Public Relations Officer

Primary Job Responsibilities

Strengthen media relationships, craft impactful press communications, lead PR for events and partnerships,

monitor and report coverage, manage crisis communication, support leadership messaging, and ensure

Drishti's brand reputation remains consistent, credible, and positively visible across platforms.

Major KRAs

• Media Relations : Build and nurture strong relationships with journalists, editors, and media outlets.
• Press & Content : Draft and release press notes, media kits, speeches, and official statements.
• Event PR : Lead PR for MoUs, partnerships, academic events, CSR activities, and key announcements.
• Monitoring & Reporting : Track media coverage, analyze sentiment, and prepare regular reports.
• Crisis Communication : Manage sensitive issues and safeguard the brand's reputation.
• Leadership Support : Prepare Q&As, talking points, and communication briefs for senior leadership.
• Collaboration : Align PR efforts with marketing and digital campaigns for maximum impact.

Specific Knowledge & Skills

brand at national forums.

partners.

Skills Required

Media Relations, Collaboration