Title : PR, Brand and Communications Lead
Experience : 8–12 years
Function : Corporate Communications / Brand / Public Relations / Reputation Management
Industry : Fintech / Payments / Cross-border BFSI / PR agencies
Location : Delhi (Full time, WFO)
About Pay10
Pay10 is a fintech company building the future of payments by making alternate payment channels and open finance a global reality.
Our vision is to build a seamless, secure, and compliant payment ecosystem that empowers both merchants and consumers to do business and transact confidently—across borders, across currencies, across platforms. Our mission is for Pay10 to be the trusted bridge between merchants and consumers in the new age of money movement.
About the Role
We’re looking for a PR, Brand & Communications professional to help shape how the world sees Pay10 : our corporate brand and our leadership. From media relations and storytelling to online reputation and executive visibility, you’ll be the custodian of trust and credibility for the company externally, as well as internally.
This role combines strategic narrative-building with hands-on execution —working closely with PR agencies, management, leadership and internal teams to amplify the voice of Pay10 India across traditional and digital channels.
We are seeking a strategic, hands-on communications leader to drive PR, brand reputation, and corporate visibility for Pay10 in India. As AGM / GM – PR, Brand & Communications, you will shape how the company is perceived by media, industry stakeholders, regulators, merchants, and consumers.
You’ll lead external communication through earned media, thought leadership, branded IPs, sponsorships, and online reputation management. This role requires both strategy and execution , with a focus on building trust and awareness in a regulated, high-growth sector .
Key Responsibilities
Strategic Communication & Brand Building
- Develop and lead Pay10’s corporate communication and brand positioning strategy for the Indian market
- Define and maintain a consistent brand identity, voice, and messaging framework across all touchpoints such as the website, social media, media, employee communication, etc
- Drive reputation management efforts with a balance of storytelling, credibility, and compliance
Media Relations & Thought Leadership
Build and manage strong relationships with India’s top-tier business, technology, and fintech mediaDrive positive coverage through press releases, features, media interviews, and authored articlesManage CXO positioning through industry commentary, interviews, and speaker engagementsOnline Reputation Management
Lead ORM across platforms (Google, review sites, news portals, forums) using monitoring and sentiment toolsDevelop proactive response strategies to misinformation or negative sentimentCollaborate with internal teams to manage issue escalation and digital feedback loopsBranded IPs & Sponsorships
Conceptualize and launch branded content series and thought leadership platforms (e.g. webinars, founder journals, ecosystem reports)Identify and execute strategic sponsorships and co-branded activations to drive thought leadership and trustManage end-to-end execution, performance measurement, and partner coordinationContent & Asset Development
Oversee development of key brand assets—press kits, media FAQs, brand decks, speeches, product FAQs, and regulatory messagingEnsure content is consistent, credible, and compliant with RBI-regulated communication normsCollaboration & Stakeholder Alignment
Work cross-functionally with teams across marketing, business, management, legal & compliance, HR, and customer successManage external PR, creative, and ORM agenciesContribute to crisis communication planning and responseDevelop and manage internal communications, and employer brand value proposition externally with HR.Ideal Candidate
8–12 years of experience in PR, corporate communications, or brand management , preferably in fintech, BFSI, payments, or regulated industriesStrong experience in media relations, reputation strategy, and stakeholder storytellingFamiliar with handling CXO visibility and founder-led narrativesHands-on with ORM tools, sentiment tracking, and digital listeningProven experience launching branded content / IPs or sponsorship-led marketing initiativesExceptional communication, project management, and agency leadership skillsIndia-focused comms experience across metros, Tier 2 / 3 markets, and digital-first communitiesTo apply , please share a few examples of campaigns, IPs, media coverage, or high-impact comms stories you’ve led.