Director - Performance MarketingUnbounce Careers Pvt Ltd • Gurugram, India
Director - Performance Marketing
Unbounce Careers Pvt Ltd • Gurugram, India
2 days ago
Job descriptionPlan, execute, and optimise campaigns across Google Ads, Meta, DV360, YouTube SV, Programmatic platforms, LinkedIn, X, and affiliate networks. Leverage PMP deals, audience networks, custom bidding algorithms, and advanced optimisation strategies. Use first-party, second-party, and third-party data to build high-value segments and personalised journeys. Design and run structured experiments (A / B, MVT, incrementality tests) to validate hypotheses. Build and optimise the growth funnel across acquisition, engagement, and retention stages. Continuously test new channels, formats, creative frameworks, and bidding strategies. Define and track KPIs for all performance channels and campaigns. Own attribution, reporting, and performance insights both tactical and strategic. Use data to identify revenue opportunities, eliminate inefficiencies, and guide decision-making. Team Leadership & Cross-Functional Collaboration Lead, mentor, and grow a high-performing performance marketing team. Work closely with product, design, engineering, analytics, and brand teams to align outcomes. Build a strong performance marketing operating system with weekly, monthly, and quarterly cadences. Ensure all campaigns adhere to global data privacy and security practices (including DPDP, GDPR). Stay ahead of emerging AdTech trends, AI-powered optimisation, automation tools, and new channel opportunities. Experience & Expertise 7 - 9 years of deep, hands-on experience in performance marketing - ideally in travel, e-commerce, OTA, or high-growth consumer tech. Proven track record of managing large budgets and delivering strong ROI at scale. Advanced expertise in Google Ads, Meta, Programmatic Buying, DV360, YouTube SV, and retargeting ecosystems. Experience running granular data-driven campaigns using 1P / 2P / 3P audiences. Strong command of analytics, conversion optimisation, attribution modelling, and data-led decision making. Skilled in A / B and multivariate testing with a structured experimentation approach. Strong understanding of tracking infrastructure, pixels, GA4, GTM, MMPs, and feed optimisation. Leadership & Mindset A strong operator hands-on, fast, detail-oriented, and outcomes-driven. Exceptional leadership, communication, and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-ownership Passion for travel and traveller behaviour. Experience building or scaling performance marketing systems in high-growth Competitive salary & performance incentives Comprehensive medical insurance Family-friendly and supportive work culture Exceptional growth opportunities in a rapidly evolving travel-tech company
: Director - Performance Marketing
Position : Director / Deputy Director - Performance Marketing
Experience : 7 - 10 Years
Location : Bangalore / Gurgaon, India
Key Strategy & Revenue Growth
- Own the performance marketing P&L; maximise ROI across all paid channels.
- Build quarterly and monthly performance plans tied to revenue, CAC, and profitability goals.
- Lead full-funnel acquisition, conversion, and retargeting strategies.
Campaign Execution & AdTech Leadership
Experimentation & Growth Systems
Analytics, Measurement & Insights
Compliance, Quality & Innovation.
Key Requirements :
Technical & Analytical Strength
(ref : iimjobs.com)
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Performance Marketing • Gurugram, India
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