THE TASK AT HAND
- Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
- Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
- Develop and present on-going analytics deliverables to day to day clients coordinating with more analytics team members and account management
- Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
- Proficiency in at least one or more of the analytics disciplines
- Basic understanding of concepts in at least one or more of the analytics disciplines
PEOPLE WHO THRIVE IN THIS ROLE ALSO POSSESS :
1-2+ years of media analytics and insights experienceResult-oriented with the ability to work within strict time constraints while balancing multiple projectsExcellent verbal and written communication skills with the ability to interact at all levels of the organizationA collaborative teammate with the knack to pivot in a constantly evolving environmentKnowledge of a variety of measurement methodologies and their applicationsPassionate about research, television, marketing, emerging media, and technologyStrong PowerPoint / Excel and Google Slide / Sheet skillsExperience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade DeskExperience with SQL, TableauQuery and analyze complex data sets to develop actionable insights that enable the optimization of media and content.Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.Skills Required
tumblr, Powerpoint, Youtube, Tableau, Dcm, Twitter, Sql, instagram , Dv360, facebook, Excel