Chief of Staff

Role Overview : The

Chief of Staff

will act as a force multiplier for the Founder and senior leadership—driving strategic planning, cross-functional initiatives, and high-priority projects. This role is ideal for someone who thrives in ambiguity, connects the dots across teams, and turns strategy into execution, particularly in areas such as

Product Launches ,

Product Strategy , and

GTM Planning etc

Key Responsibilities :

Strategic Planning & Product Strategy

Partner with leadership to define and refine company strategy, especially for new product categories and innovation areas.

Conduct market, category, and consumer research to identify whitespace opportunities and product-market fit.

Lead cross-functional strategy projects spanning product roadmap, channel expansion, pricing, and category performance.

Product Launch & Innovation Execution

Own the end-to-end lifecycle of new product launches—right from ideation to post-launch optimization.

Define product success metrics, launch KPIs, and align internal stakeholders (Product, Ops, CX, Creative, and Tech).

Build launch playbooks to create repeatable and scalable frameworks.

Go-To-Market (GTM) Planning

Lead GTM planning for key product launches, including messaging, channel strategy (D2C, retail, online marketplaces), and budget alignment.

Collaborate with growth, brand, and category teams to ensure 360° campaign readiness and alignment.

Monitor post-launch performance and lead cross-functional retrospectives to optimize GTM effectiveness.

As Chief of Staff, you will lead a variety of high-impact projects

Ideal Candidate Profile :

Mindset :

Problem-solver, operator, and strategist in one. You can zoom out for strategy and zoom in for execution.

Execution Excellence :

Strong project management and cross-functional alignment skills.

Analytical & Data-Driven :

Proficiency in building dashboards, business cases, and using analytics tools.

Strong Communication :

Ability to influence and communicate with senior stakeholders, internal teams, and external partners.