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Social Media Manager - Organic Growth

Social Media Manager - Organic Growth

ALIV - Regenerative WellnessPune, Republic Of India, IN
30+ days ago
Job description

Location : Pune Type : Full-time Mode : On-site

Focus : Organic growth, Instagram branding, showcasing innovation

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM , and Autologous Cell Therapy . We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary

Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities

  • Strategy & Calendar : Define IG content pillars, weekly / monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
  • Brand & Storytelling : Turn medical inputs into clear, relatable posts (myths vs facts, safety / SOPs, founder voice, clinic BTS, case learnings de-identified).
  • Creation & Production : Write hooks / captions;
  • script Reels;
  • shoot / brief shoots;
  • edit short videos;

design carousels (Canva / Adobe / CapCut).

  • Innovation Showcasing : Highlight protocols, hygiene, approvals / ethics, and patient experience (with consent) in patient-friendly language.
  • Community Management : Own comments / DMs with SOPs;
  • escalate medical queries to clinicians;

    • build UGC / testimonial pipelines (consent-first).

  • Collaborations : Manage organic creator / doctor / KOL collabs;
  • coordinate Lives / webinars;

    • track outcomes.

  • Analytics & Iteration : Track IG Insights / GA4 / UTMs;
  • A / B test hooks, formats, thumbnails;

    • refine weekly.

  • Compliance : Follow medical review workflow;

    • responsible claims, before / after norms, privacy and consent.

    Must-Have Skills

  • 3–5 years in organic social;

    • proven Instagram growth and engagement results.

  • Strong copywriting for Indian audiences (English + Hindi / Marathi or local);

    • crisp hooks and clear CTAs.

  • Hands-on Reels production & editing;

    • carousel design basics.

  • Comfortable turning medical notes into simple, accurate content.
  • Tools : Meta Business Suite , IG Insights, GA4 / UTMs , Canva / Adobe / CapCut, Google Workspace.

    • Good to Have : Healthcare / wellness experience, basic SEO for social, newsletter / blog repurposing, managing creators / freelancers, studio shoot coordination.

    KPIs (Organic)

  • Engagement rate , saves, shares
  • Non-paid reach & follower growth
  • Profile visits → DMs / website clicks (tracked via UTMs)
  • Content cadence & brand consistency
  • Positive mentions, DM response time, community health

    • 90-Day Outcomes

  • 30 days : Audit + positioning / voice guide;
  • IG playbook;
  • baseline dashboards;

    • content calendar live.

  • 60 days : 2–3 repeatable Reel formats;
  • UGC / consent pipeline;
  • collab calendar;

    • weekly analytics ritual.

  • 90 days : Measurable lift in organic ER and profile→DMs ;
  • case study on what’s working;

    • v1 brand style kit for IG.

    Sample Content Pillars (Instagram)

  • Therapy 101 : IV, PRP / PRFM, Autologous Cell Therapy—explained simply
  • Safety & SOPs : Hygiene, consent, ethics, approvals (education-first)
  • Founders’ Voice : Opinions, de-identified learnings, awards, media
  • Innovation & BTS : Lab / process peeks, FAQs, “how it works” animations
  • Lifestyle & Prevention : Checklists, habit tips, myth-busting
  • Community : Patient journey (with consent), events, webinars, camps

    • What We Offer

  • Clear medical review pipeline and training on ALIV protocols
  • Creative ownership with data-driven decisions
  • Growth path to Senior SMM / Brand & Community Lead
    • Create a job alert for this search

    Social Media Manager • Pune, Republic Of India, IN

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