Braze Consultant

Roles and Responsibilities :

• Provide strategic consultation on Braze capabilities and customer engagement strategies.
• Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app).
• Coordinate with client to align Braze usage with business goals.
• Conduct platform audits and recommend improvements for campaign performance and scalability.
• Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.
• Train and support internal teams on Braze best practices.
• Define KPIs and measurement frameworks for campaign success.
• Stay updated with Braze feature releases and evaluate their application for the business.
• Assist in onboarding new clients or teams to the Braze platform.

Technical and Functional Skills :

(ref : hirist.tech)