Influencer Marketing Specialist (Immediate Start)

Job Title

Influencer Marketing Execution

Function / Department

Response – Branded Content

Job Location

Noida

1. Position Summary & Scope

The Influencer Marketing – Sourcing & Execution resource will play a critical role in supporting influencer-driven branded content campaigns for diverse clients within TOI’s brand studio. Reporting to the Influencer Marketing Lead, the role involves identifying and onboarding influencers, managing day-to-day execution of campaigns, coordinating with internal teams and creators, and ensuring timely, error-free deliveries.

The position demands a highly organized, proactive, and collaborative professional with strong knowledge of influencer ecosystems across platforms (Instagram, YouTube, etc.), who can manage multiple campaigns simultaneously while delivering quality and speed.

1. Areas of Responsibility (Key Result Areas)

Influencer Identification & Sourcing :

• Support the lead in shortlisting suitable influencers based on brief, target audience, platform, budget, and category fit.
• Maintain and update a database of creators across genres, tiers (nano to celeb), and geographies.
• Liaise with talent managers and agencies to gather rates, availability, and past performance data.

Campaign Coordination & Execution

Creator Communication & Deliverables Management

Documentation, Reporting & Payments

Cross-Team Collaboration

Platform & Trend Awareness

1. Organizational Relationships

Reporting To

Influencer Marketing Lead

Reviewer / Skip Level Manager

AVP & Head – Branded Content

1. Job Accountability Indicators

Financial

Non-Financial

1. Key Interactions

Frequent interactions (inside and outside the organization).

Stakeholder Type

Most Frequent Contacts

Frequency

Purpose & Nature of Contact

Internal

Meetings with Response, Times Experiences

Daily / Weekly

Internal

Head- Branded Content

Daily / Weekly

External

Clients

As per Requirement

External

Vendors & Celeb Managers

As per requirement

1. Qualification and Experience

Educational Qualifications Required

Relevant Experience

MBA, Degree in Advertising

2-5 Yrs

1. Key Skills & Core Competencies

Functional Competency

Behavioral Competency

Good with Influencer Marketing SaaS Platforms, Powerpoint, Excel

Good in Communication, good negotiator